Are any of you AiS scholars old enough to know that cigarette companies used to advertise on billboards near schools or even on TV? If not, you might be shocked to see the following video from the makers of Virginia Slims cigarettes. If you're pressed for time, you don't need to watch more than a minute of the video to get the point:
The only reason why we have access to this and other tobacco-related documents (many of which were kept secret from the public), is that a number of states (including Illinois) sued the tobacco companies for all of the damages they had done to the state-run health insurance plans. The result is a treasure trove of audio, visual and paper documents "related to the advertising, manufacturing, marketing, sales, and scientific research of tobacco products".
Now the question remains: why are we viewing this video under the umbrella of our current theme, "Women and Children"? Pay special attention to how the manufacturers of Virginia Slims cigarettes try to appeal to women. What parallels are made to the act of smoking cigarettes? It may surprise you.