In New York City a billboard emits highly focused sound that resonates within the skulls of passersby. It’s a novel way of advertising, a potentially terrifying intrusion and, according to technology writer Clive Thompson, the leading edge of a new civil rights battleground – the right to privacy in your own mind.
Have you seen Minority Report? Do you remember the scene in the mall when Tom Cruise's character is bombarded with advertising messages inside his own head?
If intrusive ads don't seem that worrisome to you, consider this: there are scientists currently working on a device that shines an infrared beam on your forehead, a sort of remote MRI, that can "read" your mind to determine if you are in "mental anguish". What this means, for example, is that before we tell a lie, a simple brain scan can reveal it. Imagine the antiterrorist uses for this at airports.
What do you think about any/all of these issues? For more information, listen to this excerpt from NPR's On the Media, which is the source of today's post: